This month marks the launch of eyewear brand KITE, which aims to offer a new optician experience by re-designing the
eye-care journey for consumers. Crafted using the
highest quality materials, KITE frames are handmade in Italy and feature
double polished acetate frames, created in partnership with premium
German lens manufacturer, ZEISS.
KITE WAS BORN OUT OF A LOVE FOR FASHION AND EYECARE, AND THE DESIRE TO CREATE A NEW BREED OF OPTICIANS THAT DELIVERS THE BEST OF BOTH.
"We couldn’t help feeling that the industry we love had lost its mojo. A trip to high street opticians left us feeling more like a number than an individual. Uninspiring, strangely similar frame designs stared out from white walls. The hard sell was overpowering and unhelpful. The experience was crying out for the personal touch of the good-old days, shaken up with a fresh twist for today.
So, we gathered together the industry’s forward thinkers, set about creating our wish-list optician experience… and KITE took off"
Visit KITE on the Ground Floor at Stratford London and experience the game-changing in-store environment for yourselves...
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KITE WAS BORN OUT OF A LOVE FOR FASHION AND EYECARE, AND THE DESIRE TO CREATE A NEW BREED OF OPTICIANS THAT DELIVERS THE BEST OF BOTH.
"We couldn’t help feeling that the industry we love had lost its mojo. A trip to high street opticians left us feeling more like a number than an individual. Uninspiring, strangely similar frame designs stared out from white walls. The hard sell was overpowering and unhelpful. The experience was crying out for the personal touch of the good-old days, shaken up with a fresh twist for today.
So, we gathered together the industry’s forward thinkers, set about creating our wish-list optician experience… and KITE took off"
Visit KITE on the Ground Floor at Stratford London and experience the game-changing in-store environment for yourselves...
