The interior at Selfridges Bullring is currently being reconfigured, and the whole retail space will be refitted by the end of 2017. As part of this masterplan Oracle Interiors have completed the Karen Millen concession with their latest trading format. Interior design on this project is by Brinkworth.
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This month marks the launch of eyewear brand KITE, which aims to offer a new optician experience by re-designing the
eye-care journey for consumers. Crafted using the
highest quality materials, KITE frames are handmade in Italy and feature
double polished acetate frames, created in partnership with premium
German lens manufacturer, ZEISS.
KITE WAS BORN OUT OF A LOVE FOR FASHION AND
EYECARE, AND THE DESIRE TO CREATE A NEW BREED OF OPTICIANS THAT DELIVERS
THE BEST OF BOTH.
"We couldn’t help feeling that the industry we
love had lost its mojo. A trip to high street opticians left us feeling
more like a number than an individual. Uninspiring, strangely similar
frame designs stared out from white walls. The hard sell was
overpowering and unhelpful. The experience was crying out for the
personal touch of the good-old days, shaken up with a fresh twist for
today.
So, we gathered together the industry’s forward
thinkers, set about creating our wish-list optician experience… and KITE
took off"
Visit KITE on the Ground Floor at Stratford London and experience the game-changing in-store environment for yourselves...
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